A CBS Morning Show affiliate appearance for Dr. Rod Berger, author of The Narrative Edge (Wiley).
A finished book with a major publisher and an established professional presence, but no email list, no book marketing infrastructure, and no plan to turn his existing audience into readers.
An email marketing system built from zero and the lead magnet that grew his list before launch.
A #1 New Release in Media and Communications, podcast appearances booked through our pitching, and a featured guest appearance on a CBS Morning Show affiliate that we pitched and booked.
A finished book under a private imprint, headed for categories that did not reach the entrepreneurs it was written for.
Repositioned metadata and messaging aimed at the entrepreneurs the book was written for, and copy for some of the emails and landing pages he built to reach them.
#1 Amazon Bestseller in Entrepreneurship, the category we moved it into before publication.
A co-authored book on trauma psychology under a private imprint, with no email list and nothing for a reader to do after the last page.
A worksheet, a journal and a practitioner guide drawn from the book’s framework. We also wrote the segmented email campaign that grew the list, and a webinar with its funnel.
A #1 New Release in Trauma Psychology. The email list grew from zero to more than 500 subscribers, and he made more than 30 podcast appearances in ten months.
A method taught in the room and in the book, with nothing a reader could take away and work through on their own.
Three companion workbooks drawn from his method, four guides, the four landing pages built to deliver them, and the email campaign that carries readers through all of it.
The method now runs as a set of assets his readers can use without him in the room.
A published book, readers arriving, and no reason for any of them to go further than the page they landed on.
The lead magnet, the landing page built to deliver it, and the email sequence that follows.
A 34% increase in website click-throughs in 60 days.
A nonfiction book with a careful message and no path from interest to action.
Messaging for the book and the path its readers followed from the book to the author’s website and email list.
A 13% increase in website click-throughs and a 22% increase in email sign-ups in 60 days.
The share of readers who take the companion asset. This is the first honest test of whether the book and the offer are aimed at the same person.
Whether readers are moving from the book and the emails to the place where they can hire you.
How far subscribers get through the emails, which tells us whether the argument holds all the way to the end.
How many readers book a call with you, which is the number the rest of the pathway exists to move.
You are too close to your own book to see this
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