Most authors find us after a launch that sold copies and produced no calls. Some find us before the book is out, with a publication date on the calendar and nothing built underneath it. The problem is the same either way. The book does its job, and nothing has been written for what happens next.
We write that material. Companion guides, worksheets, and the email sequences behind them, drafted from your book and in your language, then built into the pages they live on. We also run the listing, the review campaigns, the ads and the podcast pitching once a book is out, and the launch itself when it is not.
Founded in 2016 by Elizabeth Javor. The firm has focused on book marketing as The Book Marketing Source since 2023. In 2025 we placed three client books at #1 on Amazon and pitched and booked a Wiley-published author onto a CBS Morning Show affiliate.
I started out in 2007 at a self-publishing company, helping individual authors get their books published one at a time, and I stayed there through 2025. Since then I have been lead marketer for several small hybrid imprints.
I have seen books from the author’s side, where the book is the whole world and the stakes are personal, and from inside a company where each book was one of thousands moving through a system. The independent presses taught me that every decision is a tradeoff someone has to make on purpose. Most of what goes wrong for business authors happens in the gaps between those views.
Nearly two decades is also long enough to watch the standard advice to authors change several times, and long enough to notice which parts of it never worked.
Capable people publish good books and then wait. The book was the hard part, so surely the rest would follow. It rarely did. A reader would finish the last page genuinely convinced, close the cover, and have nowhere to go.
The industry’s answer has always been more visibility. But more visibility only sends more readers to the same dead end, and you can have a bestselling book and no clients. Before I started this firm, I watched authors hit #1 in a category and admit six months later that the book produced no inquiries at all.
What those authors were missing was anything written for the moment after the reader was persuaded.
So we started writing it. First the companion guides, because that is what a persuaded reader will trade an email address for. Then the worksheets, the landing pages, and the sequences that follow.
For authors who have not published yet, we run the launch as well, and we run it properly: the retail setup, the pre-order strategy, the review campaigns, and the endorsement outreach. If there is no website or email list underneath the launch yet, we build them on the same timeline, so launch week has somewhere to send readers.
I work primarily with nonfiction business authors, and that focus is deliberate. I also take on a small number of independent and literary nonfiction launches each year, where an author needs full-service strategy and production support from manuscript through market. Recent projects include Idil Biret’s Life and Music and Alden Mellor Heck’s Life & Art: Reflections on Creativity, both published through Chestnut Hill Press and both awarded a Kirkus “GET IT” review.
Everything we draft comes out of your book, your interviews, and your own phrasing. If a reader can tell a marketer wrote it, we have failed. You review and approve every word before it goes out.
Some authors want the pen. Some want it off their desk entirely. Both work here, and you can move between them piece by piece.
Before anything starts, you know what we are building, what it costs, when it lands, and what it is meant to do. No hourly surprises, and no report you need decoding to tell whether it worked.
The pathway we build is yours to keep. When the engagement ends, the pages, sequences, and assets keep working and you own all of them.
Results vary based on existing platform, package selected, and implementation timeline.
Visibility without a conversion system is noise.
