Starting point
A strong book positioned as self-help, reaching the wrong readers
Final positioning
Entrepreneurship
Engagement
Full-service, from production through launch and platform
Formats published
Ebook, paperback, hardcover, audiobook
Dr. Kevin D. St.Clergy came to The Book Marketing Source for a full-service engagement: bring his book to market across every format and build the platform that would turn readers into business opportunities. The manuscript was strong. It was positioned as self-help, and the initial plan was built around that positioning, including metadata, a dedicated landing page, a lead magnet, an email sequence, and the production work to publish the book.
When advance review copies went out, the feedback came back in a direction neither of us predicted. The readers most engaged with the book were not general self-help readers. They were entrepreneurs. The book was resonating with a market the original positioning was not built to reach. Most authors receive feedback like this and set it aside, because acting on it means admitting the plan needs to change after months of work.
Kevin made the decision most authors avoid. He adjusted the book and his expectations toward the entrepreneur market, and we rebuilt the strategy to match: repositioned metadata, revised messaging, and a conversion pathway aimed at the audience the book was reaching.
The repositioning set the direction. The execution was comprehensive. We published Beyond Blind Blaming across four formats: ebook, paperback, hardcover, and audiobook. We built Amazon A+ content to strengthen the product page and reinforce credibility. We ran a blog tour to put the book in front of the right readers, set up Goodreads and a Goodreads Giveaway to build early visibility, and secured multiple reviews to establish proof. We optimized the platform end to end, so the authority the book created had somewhere to go.
The repositioning added time to the project. It was the right trade.
Beyond Blind Blaming reached #1 Amazon Bestseller in Entrepreneurship. The ranking came in the category the repositioning targeted, not the category the book started in. The original self-help positioning would not have produced it. The result came from a complete build: correct positioning, documented proof, a working conversion pathway, and professional publication across every format.
Results vary based on existing platform, package selected, and implementation timeline.
