Everything here is organized by the three parts of the Book-to-Client Framework, plus the launch work that runs on its own clock. Read the part you think you are weakest on.
Nobody has a budget line for books. That single fact explains most of what goes wrong when you try to sell copies in quantity. You find a company that seems like a fit, email someo
Your book is out. It sold reasonably well, or it did not, and either way the phone is not ringing. You have been told to post more, get on podcasts, run ads, and be patient. None o
Three cover options arrive in your inbox. You open the file, look at all three, and one of themfeels right. You reply that you like the second one, but you are not sure about the c
The most common lead magnet on a business author’s website is a free chapter of the book. The second most common is a reading guide with discussion questions. Both are offere
Any business author weighing whether to hire help for their book marketing is asking a reasonable question first: why not just use AI? The tools are capable, they are inexpensive,
Business authors who want their book to attract clients are almost always told the same thing: become more visible. Publish more, appear on more podcasts, gather more reviews, run
Most consultants publish a book and then treat it like a business card that took eighteen months to print. They hand it out at the right events, mention it on the right calls, and
I have read a large number of author homepages. Not slowly and sympathetically, the way the author wrote them, but the way a real visitor reads them: quickly, half-distracted, on a
If you are a business author who has done podcast appearances and is not seeing the kind of inquiries or client interest you expected, the appearances themselves are probably not t
