results

What this work has produced.

Most of what we write is invisible by design. It carries the author's name and not ours, and a good deal of it sits behind an email address. What follows is the part we can show.

#1

3

Three #1 Amazon rankings in 2025, in Media and Communications, Entrepreneurship, and Trauma Psychology

34

%

A 34% increase in website click-throughs in 60 days for a self-published healthcare author

22

%

A 13% increase in click-throughs and a 22% increase in email sign-ups in 60 days for a faith-based author

A CBS Morning Show affiliate appearance for Dr. Rod Berger, author of The Narrative Edge (Wiley). See the full results →

CLIENT BY CLIENT

Four engagements, in the order they ran

Each one reads the same way: the situation we were handed, what we wrote, and what happened afterward. Only clients whose permission is on file appear here.

Dr. Rod Berger

The Narrative Edge (Wiley)

SITUATION

Pre-order strategy, launch-week sequencing, and list positioning.

WHAT WE WROTE

Positioning for the book, the media kit behind it, and the pitching that used it.

WHAT HAPPENED

A #1 New Release on Amazon in Media and Communications, and a featured guest appearance on a CBS Morning Show affiliate.

Rob Vivian

Sales coach

SITUATION

A method taught in the room and in the book, with nothing a reader could take away and work through on their own.

WHAT WE WROTE

Three companion workbooks drawn from his method, four landing pages built to deliver them, a guide behind each page, and the email campaign that carries readers through all of it.

WHAT HAPPENED

The method now runs as a set of assets his readers can use without him in the room, and each landing page has a guide behind it.

Business author, healthcare

Self-published

SITUATION

A published book, readers arriving, and no reason for any of them to go further than the page they landed on.

WHAT WE WROTE

The lead magnet, and the landing page built to deliver it.

WHAT HAPPENED

A 34% increase in website click-throughs in 60 days.

Faith-based author

Name withheld

SITUATION

A nonfiction book with a careful message and no path from interest to action.

WHAT WE WROTE

A sharpened message and a simple path that moved readers from interest to action.

WHAT HAPPENED

A 13% increase in website click-throughs and a 22% increase in email sign-ups in 60 days.

Results vary based on existing platform, services selected, and implementation timeline.

What business authors say about working with us

Results vary based on existing platform, services selected, and implementation timeline.

I thought writing our book would be the hard part. It turns out that planning and executing a marketing plan is the hard part. We could never have achieved a #1 new release in Trauma Psychology on Amazon without Elizabeth Javor of The Book Marketing Source. She was always professional, smart, helpful, and, dare I say, nice. She contributed to our book in so many meaningful ways. You cannot go wrong with Elizabeth and her team.

Tony Iezzi, Ph.D., Author, Reenactments (Wiley)

My challenge was basic, but one that I have found keeps many authors up at night: how can I package together my work so that others will pay attention? That's where Elizabeth Javor comes in. Fast forward, and I was a featured guest on a CBS Morning Show affiliate.

Rod Berger, Psy.D., Author, The Narrative Edge (Wiley)

Elizabeth's recommendations work. In the first 60 days, I increased the average number of clients clicking on my website by 34%. As a nonfiction author who was truly self-published, I was impressed by how effective her guidance was.

Business Author, Healthcare

Marketing a faith-based nonfiction book requires care and clarity. The Book Marketing Source helped me sharpen my message and build a simple path that moved readers from interest to action. In just 60 days, my website click-throughs increased by 13% and my email sign-ups climbed 22%. The strategy was disciplined, measurable, and aligned with my values.

Rev. (Name Withheld), Faith-Based Nonfiction Author

Opt-in rate Click-throughs to your site Sequence completion Calls booked
Opt-in rate Click-throughs to your site Sequence completion Calls booked

HOW WE MEASURE

The four numbers we watch

None of these is a promise. They are the readings that tell us whether the pathway is working, and you see all four.

01

Opt-in rate

The share of readers who take the companion asset. This is the first honest test of whether the book and the offer are aimed at the same person.

02

Click-throughs to your site

Whether readers are moving from the book and the emails to the place where they can hire you.

03

Sequence completion

How far subscribers get through the emails, which tells us whether the argument holds all the way to the end.

04

Calls booked

How far subscribers get through the emails, which tells us whether the argument holds all the way to the end.

THE FREE REVIEW

You are too close to your own book to see this

One gap, named plainly, by someone reading your book the way a buyer would.

Have a publication date? Book a launch call instead.

WHAT THE REVIEW IS

YOU SEND

Your book, your website, and your LinkedIn profile

YOU GET

A recorded video naming the single biggest reason readers are not becoming clients

when

Within two business days

COST

Nothing. Yours to keep, whether we work together or not