after launch draft3 | The Book Marketing Source

AFTER launch

The book is out and the phone is not ringing.

A reader finishes your book persuaded and then has nowhere to go. We build the route from that moment to an inquiry, and it runs without your daily attention.

Packages from $2,797. Individual modules from $200.

A PUBLISHED AUTHOR, 60 DAYS

34%

A healthcare author's book was selling steadily and producing no inquiries. The back matter pointed at a homepage, the site captured no email addresses, and nothing followed a reader who wanted more. We built the landing page, the asset behind it, and the sequence that follows. Website click-throughs increased 34 percent in 60 days.

#1 New Release in Trauma Psychology Two Kirkus "GET IT" reviews for client launches #1 Amazon Bestseller in Entrepreneurship #1 New Release in Media and Communications

THE FRAMEWORK

The Book-to-Client Framework

Three things decide whether a book produces clients. Most authors have the first and are missing the other two.

Positioning

Who the book speaks to, and what it promises.

We read your book the way your ideal client would, then tell you who it should speak to and what it should promise.

Proof

What a reader can see of your thinking before they call you.

Written material that lets a reader watch your thinking work before they ever get on a call with you.

Pathway

What the reader does next, and whether anything exists for them to do.

A reader finishes the last page persuaded, and most books end there. We build the route from that moment to an inquiry, and it runs without your daily attention.

PHASE ONE

Get the book found and reviewed

The listing and review work applies to every genre. The client-generation work that follows it is built for nonfiction authors who sell services behind their book.

Phase One Entry

Amazon Listing Audit

$197

Delivered within 48 business hours of payment

Your Amazon listing gets read like a sales page, and most of them are built like a bookshelf. This is your full listing examined and itemized, with every fix put in priority order.

INCLUDED

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A recorded video walkthrough of your full Amazon listing, ten to fifteen minutes

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A one-page written summary with the fixes in priority order

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Description copy assessment: is it selling the book or selling your expertise?

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Category and keyword evaluation: are you visible to the right readers?

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Author bio review: does it connect your book to your services?

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Back matter strategy check: is there a clear next step for the reader?

NOT INCLUDED

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Making the changes. That is the Amazon Listing Build at $997, and your $197 comes off it if you buy within thirty days.

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Review campaigns, A+ content and advertising.

Phase One Entry

Review Listing Service

$497

Sixty days, plus platform costs at cost

The book is submitted to the two review platforms best matched to its genre and both campaigns are managed for sixty days.

INCLUDED

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Genre routing to determine which two platforms fit the book

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Accounts created in the author's name on both platforms

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Files formatted to each platform's specification

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Listing copy written, categories and comparable titles selected

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Sixty days of monitoring, including rejections and resubmissions

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Reports at day thirty and day sixty

NOT INCLUDED

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The Amazon listing rebuild, the review infrastructure add-on, promotion placements, advertising, and podcast pitching

Platform costs run $0 to about $175 depending on genre and pass through at cost, never marked up.

Recommended starting point

Launch Ready

$1,497

Sixty days, plus platform costs at cost

The strongest way to sell this specific book is worked out first, the retail listing is rebuilt properly, and the review campaign then runs against a listing that converts.

INCLUDED

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Marketability Angle Report, delivered day five

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Full Amazon listing rebuild

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The complete Review Listing Service (sixty days, reports at day thirty and sixty)

NOT INCLUDED

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The review infrastructure add-on, promotion placements, advertising, podcast pitching, and any Phase Two work

Phase One Complete

Done For You

$2,497

Ninety days, plus platform costs at cost

The full Phase One engine, managed. Everything in Launch Ready extended to every review platform that fits the book, run for ninety days, with a reader capture page built from material already inside the manuscript.

INCLUDED

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Everything in Launch Ready

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Every genre-matched review platform rather than two

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Ninety days of management rather than sixty

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Reader capture page and bonus asset

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Review infrastructure included at no additional charge

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Reports at day thirty, sixty and ninety

NOT INCLUDED

Promotion placements, advertising campaigns and podcast pitching, all quoted separately once the review phase result is known

Review Infrastructure

$200 add-on

Two business days

The routing page, review card and QR code that serve readers who did not arrive through a review platform. For authors who sell books in person at events, speaking engagements, or workshops.

INCLUDED

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Review routing page, branded short link, Amazon review deep link

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Static QR code, vector and web resolution

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Press-ready review card PDF with bleed and crop specification

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Back matter page for ebook and print versions

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Shared asset folder the author owns

NOT INCLUDED

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Printing costs, which the author pays directly to a printer.

Included at no charge inside Done For You. Sold as an add-on to Review Listing Service and Launch Ready.

Ongoing, after Phase One

Amazon Ads Management

$497 per month · Three-month minimum

Ongoing management of the author's Amazon advertising, available after the listing and reviews are in place. Advertising a book before its review phase is complete sends traffic to a page that will not convert.

The fee covers management only. Ad spend is the author's, is set by the author, and is paid directly to Amazon.

INCLUDED

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Campaign structure built

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Keyword and product targeting research

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Bid management and weekly optimization

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Monthly written report covering spend, sales, ACOS and what changed

NOT INCLUDED

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Ad spend itself, the Amazon Listing Build, and any guarantee of sales volume or profitability

PHASE TWO

Turn readers into clients

For nonfiction authors who sell a service behind their book. Purchases are refundable in full for three business days or until you submit your intake form, whichever comes first.

Phase Two Entry

Starter

$2,797

Six to eight weeks

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Amazon Listing Build

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Worksheet Set

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Email Sequence, ten emails and one landing page

The three modules listed above, run as one engagement with one onboarding conversation at the start.

Purchased separately: $3,591 · You save $794

Most chosen

Growth

$6,497

Ten to twelve weeks

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Amazon Listing Build

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Worksheet Set

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Email Sequence, twenty emails and two landing pages

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Companion Workbook

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LinkedIn Positioning

The five modules listed above, built in the order that makes each one work, and delivered inside a single engagement.

Purchased separately: $8,785 · You save $2,288

Phase Two Full

Scale

$8,997

Four to six months

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Everything in Growth

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Podcast Pitch Campaign

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Author Media Kit

Everything in Growth, plus the Media Kit and the Podcast Pitch Campaign. The kit is built first, because the pitching uses it.

Purchased separately: $11,479 · You save $2,482

If you have already completed Launch Ready or Done For You, the Amazon Listing Build is credited against this package.

THE FULL DIAGNOSIS

The Book-to-Client Audit: $497

A full analysis of your book's positioning, your proof of expertise, and your conversion pathway, with a prioritized action plan you can use whether you work with us or not. We do the analysis by hand and deliver it as a written report, a recorded walkthrough, and a written follow-up round. Five business days. The fee is credited toward any engagement within 30 days.

MODULES

Or start with one piece.

Fixed-scope modules on this page, each with a fixed price and a written list of what it does not include. The launch program and the Launch Sprint are on the Book Launch page.

Author Media Kit

$697

Two to three weeks

The complete press package an author sends to journalists, event organizers and podcast bookers.

INCLUDED

Three author bios at three lengths (fifty, one hundred and two hundred fifty words)
Five to seven interview topics and ten suggested interview questions
Eight-page media kit PDF with clickable links
One-page podcast one-sheet PDF
Press page HTML file with upload instructions
Organized asset folder of high-resolution covers, headshots and all three bios

NOT INCLUDED

New author photography, cover redesign, podcast pitching, and uploading the press page to the author’s site

LinkedIn Positioning

$697

One to two weeks

A full profile rewrite that positions the author around the book's angle.

INCLUDED

Headline, about section, experience entries reframed
Featured section specified with the book, lead magnet and any press
Keyword selection for LinkedIn search
One revision round

NOT INCLUDED

Ongoing content writing, posting on the author’s behalf, connection outreach, and LinkedIn advertising

Amazon Listing Build

$997

Five to seven business days

A complete rebuild of the book's retail listing so it is found in search and reads as a book worth buying.

INCLUDED

Category research including secondary and niche categories
Backend search term optimization
Description rewritten and formatted for the retailer
Series and edition linking, including cases opened with platform support
Author Central claimed and configured
Competitor listing analysis against the three closest comparable titles

NOT INCLUDED

A+ content of any kind, advertising, review campaigns, and cover or interior design

Email Sequence, 10 emails + 1 landing page

$1,797

Three to four weeks

A ten-email nurture sequence written to the book's angle, plus the landing page that feeds it. The path from reader to enquiry.

INCLUDED

Ten emails written, including subject lines and preview text
One landing page written and built
Loaded into the author’s email platform and tested
Subject line alternates for the first three emails
One revision round across the set

NOT INCLUDED

Email platform setup if you do not have one. That is the Email Platform Setup module.

Twenty emails and two landing pages: $3,297.

We confirm scope and a start date before invoicing.

Companion Workbook

$2,997

Six to eight weeks

A workbook built from the book's exercises and frameworks, sold alongside the book, given as a lead magnet, or used to run the author's own programs.

INCLUDED

Roughly forty pages of exercises
Print-ready PDF formatted for the author’s chosen trim size
Fillable PDF version
Source files handed over
Two revision rounds

NOT INCLUDED

Printing, distribution, ISBN registration, and listing the workbook for sale

We confirm scope and a start date before invoicing.

Podcast Pitch Campaign

$1,997

Eight to twelve weeks

A minimum of five booked interviews on shows whose audience is the author's buyer. The unit sold is a booked interview, not a pitch sent.

INCLUDED

One campaign angle developed before any pitching begins
Show research and a shortlist built on audience fit
Targeted pitching and follow-up sequences
Booking coordination and calendar management
Interview preparation for every confirmed appearance
A minimum of five confirmed, booked interviews

NOT INCLUDED

Guaranteed placement on any named show, paid placements, the listener destination page and lead magnet, and post-interview promotion or repurposing

We confirm scope and a start date before invoicing.

Author Website Build

$4,297

Six to eight weeks

A full author website built around the book's angle, with the email platform setup bundled at no charge.

INCLUDED

Site structure and copy planned against the book’s angle
Design and build
Email platform setup bundled (normally $897)
Signup forms and lead magnet delivery connected
Launch, testing and handover

NOT INCLUDED

Ongoing maintenance and hosting, domain purchase, copy for pages beyond the agreed count, and photography

We confirm scope and a start date before invoicing.

HOW THIS RUNS

We reply within one business day once your engagement is active.

Check-in cadence is listed on each module.

You approve every asset before it goes anywhere.

OPTIMIZATION RETAINER

Already a client? Keep the momentum.

Optimization Retainer

$1,097 per month · alumni only

Ongoing. Cancel with thirty days’ notice.

Ongoing performance monitoring, optimization, and strategic accountability for clients who have completed a Growth or Scale engagement. Available by application only.

INCLUDED

Monthly performance review
One 45-minute strategy call
Sequence and landing page optimization
LinkedIn positioning review

NOT INCLUDED

New asset creation

Cancel with 30 days’ notice.

QUESTIONS

Common questions

Is it too late if my book has been out for a while?

No. This work does not depend on a launch window. A book that has been out for years and is still selling is often a better starting point than a new one, because readers are already arriving and there is something to measure.

My book is barely selling. Is there anything to work with?

Usually yes, and the first thing to find out is why. A book that is not selling normally has a listing problem, a review problem, or both, and those are what Phase One fixes. Start with the free review. If the real answer is that the book is not positioned for the reader you want, we will tell you that, and no amount of listing work will change it.

Do I have to do Phase One before Phase Two?

Not always, though it is the usual order. Phase Two builds the path from a reader to an inquiry, and that path only gets used if readers are finding the book in the first place. If your listing is already strong and the reviews are there, we will say so and start you on Phase Two. If you have already completed Launch Ready or Done For You, the Amazon Listing Build is credited against whichever Phase Two package you buy.

I already have a website. Do I need a new one?

Probably not. None of the Phase Two packages include a website build, so if yours is working you keep it. What we do need is somewhere for the landing page and the email signup to live, and most existing sites can carry both. If yours cannot, we will tell you before you buy anything rather than after.

Results vary based on existing platform, services selected, and implementation timeline.

THE FREE REVIEW

Find out where your book stops converting.

We look at your book, your website, and your LinkedIn the way a prospective client does, then name the single biggest reason readers are not becoming clients.

WHAT THE REVIEW IS

YOU SEND

Your book, your website, and your LinkedIn profile

YOU GET

A recorded video naming the single biggest reason readers are not becoming clients

when

Within two business days

COST

Nothing. Yours to keep, whether we work together or not

Three reviews a week. If the week is full, we will tell you when yours is scheduled.