book launch

Launch the book and the platform underneath it, on one timeline.

A launch with nothing behind it produces a spike and no inquiries. We run the campaign and build the website, list, and pages it needs to land on, so launch week ends with a list of people to follow up with.

Bundles from $4,597. Individual modules from $497.

#1 New Release in Trauma Psychology Two Kirkus "GET IT" reviews for client launches #1 Amazon Bestseller in Entrepreneurship #1 New Release in Media and Communications
#1 New Release in Trauma Psychology Two Kirkus "GET IT" reviews for client launches #1 Amazon Bestseller in Entrepreneurship #1 New Release in Media and Communications

Capacity

Three launches at a time.

A launch takes months of concentrated attention, and three is what we can run properly at once. If all three slots are taken when you call, we will tell you the next date we can start rather than take the work and stretch it.

WHO THIS IS FOR

Book launch services for authors with a publication date

An author with a publication date, traditionally published or self-published, who sells a service. If you are writing and do not have a date yet, start with a free review.

THE LAUNCH PROGRAM

Everything a book launch campaign require

Run by the same team writing the material behind it.

01

Launch campaigns

Pre-order strategy, launch-week sequencing, and list positioning.

02

Amazon and retail

Category and keyword selection, metadata, detail-page copy, and an ongoing review program.

03

Podcasts and interviews

Press kit, pitch campaigns to shows your ideal clients already listen to, and prep before each recording. We are not a national PR firm and we do not sell traditional media relations.

04

Paid media

Amazon Ads campaigns for clients in an active engagement. Our fee is flat and never a percentage of your spend. Ad spend passes through on your own accounts, so you keep the data and the account history. Paid media engagements carry a three-month minimum.

05

Author platform

Website, email infrastructure, and LinkedIn positioning, so the traffic a launch produces has somewhere to land.

THE TWELVE TO SIXTEEN WEEKS

What the program contains, in order.

Every phase is counted back from your publication date. Launch + Press Kit runs the first four. Launch + Platform. runs all five and adds the written assets alongside them.

PHASE 01

Positioning and plan

16 to 12 weeks out

We read the book, set the positioning, and write the launch plan against your date. You get the calendar and the list of what has to be built before it.

PHASE 02

Platform build

12 to 8 weeks out

Website, email platform, and the landing page a reader arrives on. Amazon listing and category work starts here, because the retail page has to be right before anyone is sent to it.

PHASE 03

Pre-order and pitching

8 to 4 weeks out

Pre-order strategy, the media kit, and podcast pitching to shows your ideal clients already listen to. 

PHASE 04

Retail and sequencing

Launch week

List and pricing choreography, launch-week emails, and daily attention on the retail page. We run the calendar so you can do the interviews.

PHASE 05

Measurement and handover

4 weeks after

What the launch produced, what is converting, and what to keep running. You get the written record and the accounts stay in your name.

A date inside twelve weeks does not rule the program out. It changes which phases run in parallel, and we tell you that on the call before you buy anything.

WHAT A LAUNCH ACTUALLY REQUIRES

A launch needs a website and an email list underneath it.

If you have both, we run the launch. If you have neither, the platform build comes first and is priced separately, because infrastructure built against a launch deadline is infrastructure built badly.

We will tell you which of the two you are on the launch call, before anything is scheduled.

How long this runs

Every launch is different, because the schedule is set by your publication date and by what already exists underneath the book. The sequence above stays the same. The calendar does not. We plan the launch phase to run no longer than four months from kickoff. That window assumes we get approvals and materials from you within the timelines we agree at the start. If your publication date moves, we reschedule and tell you before anything changes. Work beyond four months is quoted separately before it begins.

BUNDLES

Book launch bundles for business authors

For an author with a publication date who has not yet published. If your book is already out, the After Launch bundles are the ones built for you.

Purchases are refundable in full for three business days or until you submit your intake form, whichever comes first. Full terms.

Launch + Press Kit

$4,597

12 Weeks

-

Launch Sprint

-

Amazon Listing Build

-

Media Kit

INCLUDED

The three modules listed above, run against your publication date as one engagement.

For books that have not been published yet. If your book is already out, the After Launch page is the one built for you.

If you later buy a Phase Two package, the Amazon Listing Build is credited against it.

Purchased separately: $5,691 · You save $1,094.

Launch + Platform

$9,197

16 Weeks

-

Launch Sprint

-

Amazon Listing Build

-

Media Kit

-

Author Website Build

-

Email Sequence, ten emails and one landing page

INCLUDED

The five modules listed above, so launch week has somewhere to send readers.

For books that have not been published yet. If your book is already out, the After Launch page is the one built for you.

Purchased separately: $11,785 · You save $2,588.

Need the launch, the platform, and the written assets on one engagement? Tell us your publication date and we will scope it on the call.

THE FULL DIAGNOSIS

The Book-to-Client Audit: $497

A full analysis of your book's positioning, your proof of expertise, and your conversion pathway, with a prioritized action plan you can use whether you work with us or not. We do the analysis by hand and deliver it as a written report, a recorded walkthrough, and a written follow-up round. Five business days. The fee is credited toward any engagement within 30 days.

MODULES

Or start with one piece.

Ten fixed-scope modules. Every one has a fixed price and a written list of what it does not include.

Author Media Kit

$697

Two to three weeks

The complete press package an author sends to journalists, event organizers and podcast bookers.

INCLUDED

  • Three author bios at three lengths (fifty, one hundred and two hundred fifty words)
  • Five to seven interview topics and ten suggested interview questions
  • Eight-page media kit PDF with clickable links
  • One-page podcast one-sheet PDF
  • Press page HTML file with upload instructions
  • Organized asset folder of high-resolution covers, headshots and all three bios

NOT INCLUDED

  • New author photography, cover redesign, podcast pitching, and uploading the press page to the author’s site

LinkedIn Positioning

$697

One to two weeks

A full profile rewrite that positions the author around the book's angle.

INCLUDED

  • Headline, about section, experience entries reframed
  • Featured section specified with the book, lead magnet and any press
  • Keyword selection for LinkedIn search
  • One revision round

NOT INCLUDED

  • Ongoing content writing, posting on the author’s behalf, connection outreach, and LinkedIn advertising

Amazon Listing Build

$697

Five to seven business days

A complete rebuild of the book's retail listing so it is found in search and reads as a book worth buying.

INCLUDED

  • Category research including secondary and niche categories
  • Backend search term optimization
  • Description rewritten and formatted for the retailer
  • Series and edition linking, including cases opened with platform support
  • Author Central claimed and configured
  • Competitor listing analysis against the three closest comparable titles

NOT INCLUDED

  • A+ content of any kind, advertising, review campaigns, and cover or interior design

Email Sequence, 10 emails + 1 landing page

$1,797

Three to four weeks

A ten-email nurture sequence written to the book's angle, plus the landing page that feeds it. The path from reader to enquiry.

INCLUDED

  • Ten emails written, including subject lines and preview text
  • One landing page written and built
  • Loaded into the author’s email platform and tested
  • Subject line alternates for the first three emails
  • One revision round across the set
  •  

NOT INCLUDED

  • Email platform setup if you do not have one. That is the Email Platform Setup module.

Twenty emails and two landing pages: $3,297.

We confirm scope and a start date before invoicing.

Companion Workbook

$2,997

Six to eight weeks

A workbook built from the book's exercises and frameworks, sold alongside the book, given as a lead magnet, or used to run the author's own programs.

INCLUDED

  • Roughly forty pages of exercises
  • Print-ready PDF formatted for the author’s chosen trim size
  • Fillable PDF version
  • Source files handed over
  • Two revision rounds

NOT INCLUDED

  • Printing, distribution, ISBN registration, and listing the workbook for sale

We confirm scope and a start date before invoicing.

Podcast Pitch Campaign

$1,997

Eight to twelve weeks

A minimum of five booked interviews on shows whose audience is the author's buyer. The unit sold is a booked interview, not a pitch sent.

INCLUDED

  • One campaign angle developed before any pitching begins
  • Show research and a shortlist built on audience fit
  • Targeted pitching and follow-up sequences
  • Booking coordination and calendar management
  • Interview preparation for every confirmed appearance
  • A minimum of five confirmed, booked interviews

NOT INCLUDED

  • Guaranteed placement on any named show, paid placements, the listener destination page and lead magnet, and post-interview promotion or repurposing

We confirm scope and a start date before invoicing.

Launch Sprint

$3,997

Twelve weeks

For books that have not been published yet. If your book is already out, start with Launch Ready instead.

The plan for the twelve weeks around your publication date, and someone running it while you are finishing the book.

INCLUDED

  • Written intake, manuscript read and Marketability Angle Report
  • Publication date confirmed and locked, with distribution and edition decisions recorded in writing
  • Review services selected, accounts opened and advance files prepared to each service’s specification
  • Review campaigns submitted and running before publication, managed ninety days from submission
  • Endorsement outreach for cover and interior blurbs, up to ten names with one follow-up each and every response logged
  • Review card, QR code and review page for launch copies, normally the $200 add-on
  • A dated build schedule for any listing or press work bought alongside, sequenced to be live on or before publication day
  • Weekly written status through the twelve weeks
  • Launch week executed and monitored daily, listing verified live and correct across formats

NOT INCLUDED

  • The Amazon Listing Build and the Author Media Kit, which are what Launch + Press Kit adds. Most launches want the listing rebuilt before publication day, so if you are buying the Sprint alone, add the listing build or step up to Launch + Press Kit
  • The author website and email sequences, which are what Launch + Platform adds
  • Advertising and ad management, podcast pitching, and promotion placements
  • Editing, cover design, interior design, ISBN purchase and printing
  • Editorial review fees such as Kirkus, BookLife or Foreword, which are optional and paid by the author directly
  • Any guarantee of a bestseller list placement

We confirm scope and a start date before invoicing.

Author Website Build

$4,297

Six to eight weeks

A full author website built around the book’s angle, with the email platform setup bundled at no charge.

INCLUDED

  • Site structure and copy planned against the book’s angle
  • Design and build
  • Email platform setup bundled (normally $897)
  • Signup forms and lead magnet delivery connected
  • Launch, testing and handover

NOT INCLUDED

  • Ongoing maintenance and hosting, domain purchase, copy for pages beyond the agreed count, and photography

We confirm scope and a start date before invoicing.

Already published? The written assets and platform work are on the After Launch page.

ADVERTISING

Amazon Ads Management

$497

Three-month Minimum

Ongoing management of the author’s Amazon advertising, available after the listing and reviews are in place. Advertising a book before its review phase is complete sends traffic to a page that will not convert.

The fee covers management only. Ad spend is the author’s, is set by the author, and is paid directly to Amazon.

INCLUDED

  • Campaign structure built
  • Keyword and product targeting research
  • Bid management and weekly optimization
  • Monthly written report covering spend, sales, ACOS and what changed

NOT INCLUDED

  • Ad spend itself, the Amazon Listing Build, and any guarantee of sales volume or profitability

We confirm scope and a start date before invoicing.

HOW THIS RUNS

We reply within one business day once your engagement is active.

Check-in cadence is listed on each module.

You approve every asset before it goes anywhere.

QUESTIONS

Common questions

What if I do not have a website or an email list yet?

Then the platform gets built first, on the same timeline as the launch. That is what Launch and Platform is for. A launch pointed at nothing produces a spike and no inquiries.

What happens if my publication date moves?

We reschedule and tell you before anything changes. A moving date is normal and it is usually outside your control. The launch phase is planned to run no longer than four months from kickoff, and work beyond that is quoted separately before it begins.

Do you guarantee a bestseller list placement?

No. List placement depends on retailer sales data that nobody outside the retailer controls. We plan and run the launch, and we measure it by the calls on your calendar six weeks later rather than the week itself.

How far ahead should I start?

Twelve weeks before publication is comfortable. Less is workable and something has to compress. If all three launch slots are taken when you call, we will tell you the next date we can start rather than take the work and stretch it.

Why does your experience matter here?

Because the decision that matters is not how a workbook or a sequence gets written. It is which piece your book actually needs, in what order, and whether a piece should exist at all. We get that call right because we have seen the same gaps repeat across enough author platforms to know what they cost. In 2025 that work produced three #1 Amazon rankings, in Media and Communications, Entrepreneurship, and Trauma Psychology, and a CBS Morning Show affiliate appearance for one client. You are paying for the diagnosis and the sequence, and the writing that follows from both.

How does paying work?

Some modules you can buy outright, because their scope does not change from one author to the next. You pay, and within one business day you have a short intake form and a start date. Everything else we scope with you first and invoice after, because the work depends on your book, your calendar, or both. Either way, nothing starts until you have a date in writing.

Results vary based on existing platform, services selected, and implementation timeline.

THE FREE REVIEW

The date sets everything else

Tell us your publication date and we will tell you what can still be built before it, what has to wait, and which of the launch programs fits. We run three launches at a time and the calendar fills, so book the call early.