Written for the moment, after the reader is convinced.
Most authors find us after a launch that sold copies and produced no calls. Some find us before the book is out, with a publication date on the calendar and nothing built underneath it. The problem is the same either way. The book does its job, and nothing has been written for what happens next.
We write that material. Companion guides, worksheets, and the email sequences behind them, drafted from your book and in your language, then built into the pages they live on. We run the launch itself as well, for authors who are not out yet.
Founded by Elizabeth Javor, who has spent more than nineteen years in publishing and book marketing. In 2025 we placed three client books at #1 on Amazon and pitched and booked a Wiley-published author onto a CBS Morning Show affiliate.
I have spent more than nineteen years in publishing and book marketing. I started out helping individual authors get their books published, one at a time. I worked up to Director of Corporate Marketing and Author Services. More recently I ran independent publishing for a nonprofit small press.
The range matters more than the number does. I have seen a book from the author’s side, where it is the whole world and the stakes are personal. I have seen it from the corporate side, where it is one of thousands moving through a system. And I have seen it from the independent press side, where every decision is a tradeoff someone has to make on purpose. Most of what goes wrong for business authors happens in the gaps between those three views.
Nineteen years is also long enough to watch the standard advice to authors change several times, and long enough to notice which parts of it never worked.
Here is the part that never worked. Capable people publish good books and then wait. The book was the hard part, so surely the rest would follow. It rarely did. A reader would finish the last page genuinely convinced, close the cover, and have nowhere to go.
The industry’s answer has always been more visibility. More posts, more reviews, more appearances. But visibility without a conversion system is noise, and you can have a bestselling book and no clients. I have watched authors hit #1 in a category and admit six months later that the book produced no inquiries at all.
The gap was never talent or credibility. It was that nothing had been written for the moment after the reader was persuaded.
So we started writing it. First the companion guides, because that is what a persuaded reader will trade an email address for. Then the assessments, the worksheets, the landing pages, and the sequences that follow.
For authors who have not published yet, we run the launch as well, and we run it properly: the retail setup, the pre-order strategy, the pitching, the paid media. The difference is that we build the platform underneath it on the same timeline, so launch week has somewhere to send readers. A launch with nothing behind it produces a spike and no inquiries.
I work primarily with nonfiction business authors, and that focus is deliberate. I also take on a small number of independent and literary nonfiction launches each year, where an author needs full-service strategy and production support from manuscript through market. Recent projects include Idil Biret’s Life and Music and Alden Mellor Heck’s Life & Art: Reflections on Creativity, both published through Chestnut Hill Press and both awarded a Kirkus “GET IT” review.
Independent and literary nonfiction projects are taken selectively. If you have a project in mind, tell me about it.
Everything we draft comes out of your book, your interviews, and your own phrasing. If a reader can tell a marketer wrote it, we have failed. You review and approve every word before it goes out.
Some authors want the pen. Some want it off their desk entirely. Both work here, and you can move between them chapter by chapter.
Before anything starts, you know what we are building, what it costs, when it lands, and what it is meant to do. No hourly surprises, and no report you need decoding to tell whether it worked.
The pathway we build is yours to keep. When the engagement ends, the pages, sequences, and assets keep working and you own all of them.
We also pitched and booked Dr. Rod Berger, author of The Narrative Edge from Wiley, onto a CBS Morning Show affiliate. For Rob Vivian, a sales coach, we wrote three companion workbooks drawn from his method, four landing pages built to deliver them, a guide behind each page, and the email campaign that carries readers through all of it. See the full record →
Results vary based on existing platform, services selected, and implementation timeline.
Visibility without a conversation system is noise.
