How to Work on Bulk Book Orders
Nobody has a budget line for books. That single fact explains most of what goes wrong when you try to sell copies in quantity. You find a company that seems like a fit, email someone who seems relevant, offer a discount on orders of fifty or more, and never hear back. The offer was reasonable. […]
Where to Start When Your Book Is Not Bringing You Clients
Your book is out. It sold reasonably well, or it did not, and either way the phone is not ringing. You have been told to post more, get on podcasts, run ads, and be patient. None of that has produced a client, and you are no longer sure whether the problem is the book, the […]
How to Give Your Designer Feedback That Actually Improves the Cover
Three cover options arrive in your inbox. You open the file, look at all three, and one of themfeels right. You reply that you like the second one, but you are not sure about the color, and youwonder whether the font could feel a little more modern. That reply will cost you a round of […]
Why Your Free Chapter Is Not Working as a Lead Magnet
The most common lead magnet on a business author’s website is a free chapter of the book. The second most common is a reading guide with discussion questions. Both are offered with good intentions, and both quietly fail to do the one thing a lead magnet exists to do. This article explains why, because the […]
Can AI Do Your Book Marketing? What It Can and Cannot Do
Any business author weighing whether to hire help for their book marketing is asking a reasonable question first: why not just use AI? The tools are capable, they are inexpensive, and they will produce a polished email sequence or landing page in the time it takes to describe one. Pretending otherwise is a marketing position […]
How to Use a Book to Attract Clients: Why Visibility Is Not the Answer
Business authors who want their book to attract clients are almost always told the same thing: become more visible. Publish more, appear on more podcasts, gather more reviews, run a bigger launch. For a small number of authors with genuinely undiscovered books, that advice is correct. For most, it is an expensive answer to the […]