The Book-to-Client System for Consultants: Why Your Book Is Not Generating Engagements
Most consultants publish a book and then treat it like a business card that took eighteen months to print. They hand it out at the right events, mention it on the right calls, and wait for the engagements to arrive. When they do not arrive, the conclusion is usually that the book underperformed. The book […]
What a Stranger Actually Sees When They Land on Your Author Website
I have read a large number of author homepages. Not slowly and sympathetically, the way the author wrote them, but the way a real visitor reads them: quickly, half-distracted, on a site they had no particular plan to visit. And the same gaps appear so often that I can usually name them before I finish […]
What to Do After a Podcast Appearance (And What Most Business Authors Miss)
If you are a business author who has done podcast appearances and is not seeing the kind of inquiries or client interest you expected, the appearances themselves are probably not the problem. The problem is what is sitting on the other side of the listener’s attention when she finishes the episode and decides to look […]
How to Write an Amazon Book Description That Actually Sells (For Business Authors)
If you wrote a business book and your Amazon listing is not generating sales or client inquiries, your book description is one of the most common, and most fixable, problems in your platform. Most business book descriptions on Amazon underperform not because the writing is bad, but because the description is doing the wrong job […]
The Infrastructure Gap: Why Business Authors Need a Conversion System, Not More Visibility
The Book Marketing Industry Has the Wrong Diagnosis The conventional advice for business authors whose books are not producing results is always the same: you need more visibility. More social media posts. More podcast appearances. More Amazon reviews. More advertising spend. For some authors, visibility really is the bottleneck. But for most of the business […]
Why Your Business Book Is Not Generating Clients: Three Trust Leaks That Are Costing You
You published a business book. It is selling. The reviews are positive. People tell you it is great. But the phone is not ringing. No discovery calls. No inbound leads. No one reaching out to say, “I read your book and I want to work with you.”If you are a coach, consultant, speaker, or fractional […]