RESOURCES

Tools you can use before you hire anyone.

Everything here is free and self-serve. If it tells you what to fix and you fix it yourself, that is a good outcome.

FREE DOWNLOAD

Find the gap yourself in minutes.

Six pages, twelve yes-or-no questions: positioning, proof, and pathway. Each question names what a no is costing you, and the scoring page tells you which of the three is leaking. Fillable on screen or printable.

    ALSO AVAILABLE

    Three more places to start

    FREE · 48 HOURS

    The Book-to-Client Review

    A short intake form. We read your public-facing presence the way a buyer would and write back with the single biggest gap, and what we would do about it first.

    VIDEO · 1:24

    The Book-to-Client Review

    A short intake form. We read your public-facing presence the way a buyer would and write back with the single biggest gap, and what we would do about it first.

    FREE · 48 HOURS

    The Book-to-Client Review

    A short intake form. We read your public-facing presence the way a buyer would and write back with the single biggest gap, and what we would do about it first.

    THE LETTER

    One note a month, on what is working for author-led practices

    Short, specific, and drawn from live client work. No launch announcements.