What To Do After Your Book Launch: A 30-Day Plan That Protects Momentum
November 24, 2025
Standing out as an author is not just an option; it’s a necessity. Creating an author website is one of the most impactful ways to elevate your brand. As a book marketing professional, I’ve witnessed the positive effects when authors have a digital presence.
Your books are a testament to your creativity, but a website allows you to go beyond the pages and showcase the essence of your literary persona. Share your writing journey, inspirations, and behind-the-scenes glimpses that will resonate with your readers.
Create an ‘About Me’ section that describes your writing journey, personal anecdotes, and the unique elements defining your author brand. Make it engaging, giving readers a deeper understanding of the person behind the books. Consider adding a photo of your writing space on your website. Readers love to see a personal side to their favorite authors.
An author’s website is a centralized location for all things ‘you.’ It showcases your published works, includes book excerpts, and strategically places purchase links. Your website boosts book sales and increases visibility online.
Design a visually appealing ‘Books’ page on your website, with high-quality cover images, compelling synopses, and direct links to purchase platforms. Make it easy for your audience to explore and purchase your books.
Your website is an area you should consider consulting with a professional designer. Just as a poorly designed cover can repel readers, a poorly designed website can drive traffic away from your site. Professional designers can create an aesthetically pleasing website that matches your author brand.
Beyond book sales, a website opens avenues for diversifying your income streams. Use your expertise to offer consulting services, online courses, or exclusive content through subscription models. Websites add value for your audience and establish additional revenue streams for your author brand.
Your goal as a marketing author is to bring more readers to your book. With your website, include ways that others can share your site via email or social media. Tell your readers that you want them to share your website with others who may be interested in your book.
Make it easy for your readers to share your site. Include the icons (with hyperlinks attached) for all social media channels. The easier it is, the better likelihood that someone will do it.
Oh, if my boss from 20+ years ago could hear me now…Ask for the Business. Always. Ask. For. The. Business.
Ask your website visitors to buy your book! For those that have, ask for 5-star reviews on Amazon, Barnes & Noble, and Goodreads. Ask them to buy the other books featured on your website and send them as holiday or birthday gifts to others. Remember to ask your readers for precisely what you want them to do.
Your journey as a published author is not just about writing books; it’s about building a lasting connection with your readers. A dedicated website provides the canvas for creating a lasting and enduring author brand.
This article may contain affiliate links, meaning I may receive a commission if you buy a product or service through those links.
With over 17 years of experience in publishing, I know the ins and outs of marketing a book. I can help you define your author brand better and increase your book sales.
Contact me at info @ thebookmarketingnook.com to set up a consultation.
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