Collaborating with Book Influencers: A Practical Guide for Authors
Collaborating with book influencers, such as Bookstagrammers or BookTokers, can significantly enhance reach and sales for authors. This guide outlines steps including identifying suitable influencers, creating personalized outreach, and forming mutually beneficial campaigns. Tracking results, managing costs, and building ongoing relationships with influencers are essential for successful collaborations in book marketing.
How to Set Up a Virtual Book Tour: A Step-by-Step Guide for Published Authors
A virtual book tour enables authors to reach wider audiences while working from home. To execute one, set clear goals, build a targeted media list, craft personalized outreach emails, organize a calendar, prepare promotional materials, promote each appearance, and thank hosts afterward. This strategy can enhance visibility and boost sales.