6 Steps for Book Marketing Success

National Novel Writing Month, or NaNoWriMo, is an annual event where writers worldwide come together to complete a 50,000-word novel in only 30 days. While NaNoWriMo primarily focuses on writing, published authors can also use this creative frenzy to market their existing books successfully. Today’s blog post will explore six strategic tips and examples to help published authors make the most of NaNoWriMo for book marketing success.

1. Engage Your Existing Audience

Leverage your social media platforms, email list, and website to notify your readers and fans about your NaNoWriMo participation. Share your progress and let them be a part of your journey. This involvement keeps your existing audience engaged and introduces them to your previous works.

Example: “Join me on my NaNoWriMo adventure! I’ll share my daily word count updates and exclusive excerpts from my upcoming book. Stay tuned for surprises along the way!”

2. Cross-Promote Your Published Works

Remember to mention your existing books while immersing yourself in your NaNoWriMo project. Craft posts and updates that subtly mention your published works, emphasizing how your writing style and themes have evolved.

Example: “As I write my next masterpiece during NaNoWriMo, I can’t help but reflect on how my earlier books have shaped my writing journey. If you enjoyed [Title], you’ll love my new project!”

3. Collaborate with Fellow NaNoWriMo Participants

NaNoWriMo is a massive community of writers. Collaborate with other participants, especially those in your genre, and explore opportunities to cross-promote each other’s work. Guest blog posts, joint social media events, or giveaways can help expand your reach.

Example: “Exciting news! I’m teaming up with fellow NaNoWriMo writers in the fantasy genre. Follow us for a chance to win free copies of our books!”

4. Create NaNoWriMo-Themed Content

Craft content related to NaNoWriMo, such as blog posts, videos, or social media updates that share your experiences, challenges, and progress throughout the month. Use the hashtag #NaNoWriMo to gain visibility among participants and potential readers.

Example: “New to NaNoWriMo? Read my latest blog post on how I tackle this writing challenge and discover how it has improved my storytelling abilities!”

5. Offer Limited-Time Promotions

During NaNoWriMo, consider offering special promotions on your existing books. Discounted e-books, signed copies, or bundled deals can motivate readers to explore your backlist while they eagerly await your next release.

Example: “To celebrate NaNoWriMo, I’m offering a limited-time deal on all my books. Get 50% off all e-books this month only!”

6. Build Anticipation for Your Upcoming Release

Take advantage of NaNoWriMo to create anticipation for your upcoming book. Share teasers, cover reveals, and behind-the-scenes content to pique your audience’s interest.

Example: “NaNoWriMo is not just about writing; it’s also about the excitement of sharing what’s next. Stand by for an exclusive sneak peek of my upcoming book’s cover!”

NaNoWriMo is not just a writing challenge; it’s an opportunity for published authors to connect with their readers, expand their reach, and boost book sales. By engaging your audience, cross-promoting your existing works, collaborating with fellow writers, creating NaNoWriMo-themed content, offering promotions, and building anticipation, you can harness the full potential of this event for your book marketing. Embrace the challenge and let NaNoWriMo be a valuable tool in your author’s toolbox.