What To Do After Your Book Launch: A 30-Day Plan That Protects Momentum
November 24, 2025
Getting your book noticed can be challenging, especially amongst the thousands of books that saturate the market today. However, don’t despair. Knowing how to get your book noticed can make a significant difference. There are tried-and-true methods that can increase your book’s visibility and boost your sales. Here’s a step-by-step guide to help you navigate the book marketing landscape:
Build an Author Website: Create a professional-looking website where your audience and readers can learn about you and your books. Include an author bio, book descriptions, purchase links, and contact information.
Establish a Social Media Presence: Choose platforms that resonate with your target audience (e.g., Facebook, Twitter, Instagram). Use those platforms to engage with readers and promote your content.
Start an Email Newsletter: Offer a signup incentive, like a free short story or sample chapter, to support subscriptions for your newsletter.
Provide Value: Regularly send your subscribers updates, exclusive content, or personal stories to keep them engaged.
Reach Out to Book Reviewers and Bloggers: Identify influencers in your genre and request reviews. Offer them a free copy of your book for an honest review.
Encourage Reader Reviews: After someone purchases your book, follow up (via your newsletter, social media, or in the book itself) and kindly ask them for a positive review on platforms like Amazon and Goodreads.
Join Author Groups and Forums: Engage with other authors and readers on platforms like Goodreads, writing forums, or Facebook groups.
Attend Book Fairs and Writing Conferences: Networking in person can lead to valuable connections with other authors, publishers, and industry professionals.
Book Promotion Sites: Use services like BookBub or other promotional websites that target readers in your genre.
Try Paid Advertising: To reach a broader audience, experiment with ads on platforms like Amazon, Facebook, or Google.
Craft a Compelling Blurb: Write a book description that hooks potential readers and includes keywords relevant to your genre.
Choose the Right Categories and Keywords: When listing your book on platforms like Amazon, select categories and keywords that will maximize your book’s discoverability.
Limited-Time Price Reductions: You can temporarily lower the price of your book to attract price-sensitive readers who might be willing to give it a chance.
Run Giveaways: Use platforms like Goodreads or Rafflecopter to offer giveaways that increase book exposure and gather reviews.
Write a Blog or Articles: Share your knowledge, writing process, and experiences. This content can attract new readers and keep existing fans engaged.
Release a Companion Piece: Write a novella, short story, or a prequel related to your book, which might attract an audience for your main work.
Write Press Releases: When you have a newsworthy event (like a book launch), write a press release and then distribute it to local media, relevant bloggers, and industry news sites.
Pitch to Podcasts and Interviews: Reach new audiences by appearing on podcasts or interviews that cater to readers or those interested in writing and publishing.
Continue Writing New Works: Each new book increases your public presence and the chances of a new reader noticing one of your books.
Cultivate a Backlist: Having a backlist of titles can help retain readers and provide consistent revenue streams.
Remember, marketing your book is a marathon, not a sprint. It takes time, persistence, and a willingness to try different strategies. Test them to see what works best for you and your audience. Keep learning from your experiences and remember to celebrate the small victories!
Ready to Elevate Your Book Marketing?
Contact me today for personalized strategies and support tailored to your unique book and audience. Let’s make your book a resounding success and get your book noticed!
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