Embrace the Halloween Spirit: Market Your Book on Halloween

Get into the Halloween mood by incorporating spooky and seasonal elements into your book promotion. Use eerie visuals and Halloween-themed graphics on your website and/or socials, and run themed social media contests or giveaways with a Halloween twist.

Engage with your audience by asking them to share their favorite Halloween-themed book excerpts or stories. By tapping into the Halloween spirit, you can create a fun and memorable book marketing campaign that resonates with the holiday’s theme.

If you’re short on time but big on self-promotion, you can copy a clever idea I gave an author I worked with. He handed out candy and told all the parents accompanying trick-or-treaters about his book. He did it in a low-key way by simply stating that since last Halloween, he finally published his book and is proud to say it’s on Amazon. Soon after, he got three new, 5-star reviews from his neighbors.