What To Do After Your Book Launch: A 30-Day Plan That Protects Momentum
November 24, 2025
Consistent Theme: Ensure your posts adhere to a visual and contextual theme. This might include specific color schemes, types of content (e.g., book quotes, writing snippets, personal stories), and overall aesthetics.
Profile Optimization: Make sure your bio succinctly communicates who you are as an author and what followers can expect from your page. Use relevant keywords and hashtags associated with your genre or work.
Interactive Stories: Use Instagram Stories to ask questions, run polls, or conduct Q&As. Instagram Stories engages your audience and makes them feel part of your journey.
Go Live: Schedule live sessions to read excerpts from your work, host discussions about your writing process, or share personal stories that connect to your themes.
Behind-the-Scenes: Share moments from your daily life, insights into your writing process, and challenges you face. This humanizes you to your followers.
Collaborations: Partner with other authors or influencers within your genre for Instagram Lives, takeovers, or joint posts to tap into each other’s audiences.
Hashtags: Research and use hashtags relevant to your genre, book topics, and author community. This improves discoverability.
Engage with Followers: Regularly respond to comments and direct messages to build a community and show that you value your followers.
Writing Tips: Share writing tips, advice, or motivational quotes that can provide value to aspiring writers following you.
Exclusive Content: Offer sneak peeks, cover reveals, and exclusive excerpts to your Instagram followers before they’re available elsewhere.
Reels: Jump on the trend by creating short, engaging videos that can go viral. These can be funny moments, book recommendations, or even short readings.
Instagram Insights: Regularly check your Instagram Insights to understand what content performs best. This helps in tailoring your strategy to increase engagement and reach.
Create a Hashtag: Create and promote a unique hashtag related to your books or brand for your followers. Hashtags can help foster a sense of community and make it easier to see and share user-generated content related to your work.
Improving an Instagram page is a continuous process that involves experimenting with content, understanding audience preferences, and staying active and engaged. Authenticity and consistency are vital to connecting with your audience and growing your presence on the platform.
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