A no-fluff reflection on stories, authorship, and why book marketing matters.

April 23 is World Book Day—a global celebration of books, authors, and the power of stories. While this day often brings to mind childhood favorites or literary classics, it’s also a timely reminder for indie authors, self-publishers, and small presses of why we write—and why we market.

Publishing a book isn’t just about putting words on a page. It’s about reaching someone on the other end of that page. That’s where book marketing comes in—not as a necessary evil, but as the bridge between your book and its readers.

Too often, marketing feels like shouting into a void. You post on social media, send out newsletters, maybe even run ads—and it can feel like no one’s listening. But today’s a good day to pause, zoom out, and remember the why.

You wrote a book because you had something worth saying. Marketing helps it get heard.

So today, instead of worrying about algorithms or conversions, take a breath. Celebrate what you’ve already done: created something that didn’t exist before. Whether you’ve just finished your first draft or you’re 20 books in, you’re part of a global conversation that has outlasted every trend, every platform, and every algorithm tweak.

Books matter. Stories matter. Yours matters.

If you’re feeling stuck in your marketing journey, use today to reset. Revisit your why, then make a plan to reconnect your message with the people who need to hear it. That’s what book marketing is really about.